What’s The Deal With The Spoon Carrot?

Spoon Carrot


When I decided to start Food For Thought, one of the most daunting tasks was finding the perfect logo. After all, a picture is worth a thousand words. So after many sleepless nights and several opinions from family and friends, I finally chose what felt right for me. Alas, I wasn’t able to escape the question “what is up with the spoon carrot?”. So here I am—ready to explain this symbol and why it describes exactly what Food For Thought means to me. For starters, who doesn’t like carrots? I’m sure these people do exist, but it’s rare to find someone who truly hates this vitamin-rich vegetable. It’s locally grown, easily accessible and incredibly versatile. Furthermore, if you didn’t already know, carrots are a root vegetable. When we think down to the ‘root’ cause of health conditions, weight fluctuations, and body image issues—it often comes down to what we choose to fuel our body with.  Without the right substrates, how can anything thrive?  Nutrition really is (in my opinion) one of biggest influences on our health.  Third, the carrot transforms into a spoon representing the cutlery we use to eat a meal. For myself, there is so much more to a meal than the consumption of food.  A meal represents a social occasion; an event for a family to connect after their busy day, for friends to catch up, or for colleagues to escape their work day. A meal represents a time for us to sit down, nourish our bodies and think about the hard working hands that have grown, raised, and cooked this food. It’s a time to be thankful and it truly is one of the happiest times of my day. So that’s what’s up with this spoon carrot!

Last but not least, I would be nothing without giving credit to my wonderful graphic designer, Gerrad Zandetti. He brought my vision to life with his art and I am forever indebted to him for this. Thank you, Gerrad.

For graphic design inquiries contact Gerrad Zandetti at

In Good Health,
Raman Khatar

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